SEARCH ENGINE OPTIMISATION
SEO or Search Engine Optimisation is the process of improving a websites visibility in search engines, this process consists of many parts which all work together to increase your ranking. Google and other search engines change their algorithms constantly so it is vital to stay on top of the latest changes as what works today may not work tomorrow. SEO can be split into two main categories, on-page and off-page. On-page factors are changes we make directly on a website. Things like your content, page headings, images and meta data. As well as improving site loading speed and making sure it is mobile ready. All of this can have a massive impact on a sites ranking. Off-page factors are things like social signals, traffic and link building. All important factors individually but when combined can have a dramatic affect on your sites ranking.